Amex Delta x Yellowstone
To promote Amex Delta new campaign If You Travel You Know, we partnered with Paramount and the cast of Yellowstone to create the More than a Destination: Yellowstone Travel Stories a co-branded campaign with the hit show Yellowstone. Envisioned as a three-part series exploring the show talent’s travel styles, allowing prospects and fans to experience travel through the lens of their favorite actors. Tapping Yellowstone stars Jen Landon, Denim Richards and Luke Grimes, each episode featured the actors sharing how and why they travel – with a nod to how both their time on the show and the characters they play influence their travel preferences in real life.