Amex x The Bear

To promote Amex restaurant reservation platform Resy we partnered with the hit show The Bear to launch The Bear: Restaurant Stories - a co-marketing campaign espousing member benefits with focus on dining. Running adjacent to the show, our three part docu-style content series featured real restaurant owners alongside clips from the show allowing us tocleverly connect the show's themes with the perks Amex card member can experience with Amex and Resy.